Visit the Oil-Heat Store Visit PriMedia

newsletters web design brochures billing inserts price protection PossiBill
sales kits postcards direct mail referral programs retention programs service agreements flyers
corporate branding logos letter writing message on hold print ads radio ads tv commercials
trade show booths realty programs event marketing seminars forms sem strategic planning
stationary truck design billboards e-member solutions focus groups specialty items public relations / press releases
newsletters web design brochures billing inserts price protection OnPoint Loyalty Rewards Program PossiBill
close button more button

Case Studies »

Case Study: Newsletter Contest

The Issue: Our client was concerned that its customers were not reading its seasonal newsletter.

The Solution: To track readership and response, PriMedia created a contest that was announced only in the newsletter. In order to be put into a drawing to win a dinner for two, customers had to call the company and answer a question posted in the newsletter.

The Result: Customers flooded the company with calls - more than 100 contest entries were logged. This confirms PriMedia's assertion that the customers enjoyed reading the newsletter. Also the communication between the customers and the client enabled the company's service representatives to foster community goodwill, discuss the client's account, promote budget and payment plans, and remind the customer if a tune-up was due.